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Products on Tap
Get Started Guide
Collect Your Personalized Product Recommendation with Christina
Module 1 - Digital Download Products 101
Lesson 1 | Introduction (1:41)
Lesson 2 | Switching from the "Service Mindset" to the "Product Mindset" (12:58)
Lesson 3 | Types of Digital Download Products (3:54)
Lesson 4 | Hosting Products on a Pre-Made Marketplace vs. Your Own Store (11:12)
Lesson 5 | Your Product vs. Theirs (15:32)
Lesson 6 | Naming Your Products (4:29)
Module 2 - Creating Your CORE Product
Lesson 1 - What Makes a Great Product (9:55)
Lesson 2 - Choosing Who to Sell To (12:53)
Lesson 3 - Planning Your Product Development (3:40)
Lesson 4 - Learn How to CONVERT (3:27)
Lesson 5 - Learn How to COMPEL (5:57)
Lesson 6 - Learn How to CURATE (5:02)
Lesson 7 - Learn How to CLOSE (4:26)
Lesson 8 - Review (2:09)
Module 3
Premade Storefronts (6:06)
Squarespace (13:05)
Shopify (9:59)
Your Abandon Cart Sequence with Sample
Module 4 - Bringing Sexy Back... Into Your Offer
An Introduction to Increasing Your Average Order Value (1:56)
Lesson 1 - What to Include with Your Core Product to Entice Buyers (17:07)
Lesson 2 - Creating Badass Bonuses to Overcome Buyer Objections (4:37)
Lesson 3 - The Fastest Way to Make More Per Each Sale (6:29)
Lesson 4 - Creating Downsells to Serve Everyone (7:49)
Lesson 5 - Put this All Together to Create Your Value Ladder (22:43)
Lesson 6 - Plan Your Promotional Cadence for Discounts, Sales and Specials (4:15)
Module 5 - Sell Out Your Product
Intro - Traffic Myths!
Lesson 1 - Groan-Proof Facebook Groups
Lesson 2 - Live Video
Lesson 3 - Is Blogging Dead?
Lesson 4 - Are Affiliates the Magic Bullet?
Lesson 5 - Pumping Up with Promo Periods
Lesson 7 - When to Start Paying for Traffic
Lesson 6 - Joint Ventures that Pay
Lesson 8 - Wrap Up + Review
Lesson 6 - Customer SERV-ice
Lesson 1 - On-boarding New Customers
Lesson 2 - Retaining Customers
Lesson 3 - The Right Way to Refund
Lesson 4 - Creating a Sustainable Support System
Lesson 5 - Wrap Up + Review
Bonus Resources
Abandon Cart Sequence
Post-Purchase "Happy Customer" Sequence
Super Bonuses
The 3 Secrets to Turn Your Service into a Product by Next Week (106:44)
Lesson 6 - Plan Your Promotional Cadence for Discounts, Sales and Specials
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