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The Winning Creative's Way™

Learn the System That Drives Profitable, Protected Content

If you could make your work worth hundreds, even thousands of dollars more in the next 10 minutes, would you?


You can get paid if your work is copied, but ONLY if you set up your work correctly.


Your work is your livelihood...your key to the lifestyle you crave!


So don't you want to PROTECT it? LEVERAGE it? GET PAID for it?...


Let's stop the copycats & THIEVES who take your gorgeous work WITHOUT PERMISSION OR PAY and plaster it everywhere (magazine covers, billboards, competing Etsy shops!) like it’s NO BIG DEAL.


Well lady-friend, IT IS A BIG DEAL.


 

When you decided to pursue your PASSION, your vision went a little like this:



• Craft something really purrrty. Design a gorgeous site to sell it on.


• Sell your creative babies to the adoring masses.


• Revel in how A-MAH-ZING you are.


• Swim in the million dolla’ bills, y’all. (Ahem, nothing wrong with big dreams!)

But what you never envisioned was someone stealing your creative babies, copying them, and PROFITING from them.

What you never imagined? YOU sitting at your laptop, fifth cup of joe in hand, reading a ton of legalese trying to figure out how someone could get away with something so, so… SO DASTARDLY! (“Why, I never!”)

OR, maybe it hasn’t happened to you, but you’re dreading the day it will because you have ZERO CLUE how to even begin protecting yourself against such swindlers & thieves (yeah, it makes you feel all kinds of 1920s damsel-in-distress -- ugh! That is SO NOT YOU.)

But besides FORKING OUT THOUSANDS OF DOLLARS FOR A LAWYER, who may or may not even understand the complicated ins-and-out of your business, what other choice do you possibly have? And if you try making sense of this yourself, you wonder if you just might DIE FROM THE BOREDOM OF READING STATUTES THAT DRONE ON AND ON.

You’re asking yourself, “Gah! Isn’t there an easier way to protect my creative babies that won’t leave me curled up in the fetal position?”

Lady, you bet your bottom dollar there is!

"Christina's guidance on copyrights has given me a peace of mind that I can't put a price tag on! Never again will I have to worry about seeing reproductions of my work pop up on social media without a legal way to take action. Through easy to understand, actionable guidance and practical takeaways, Christina demystifies copyrights and makes this once-overwhelming topic something that can work for your business. If you want the peace of mind knowing that your work can't be copied without your consent, and if you're ready to learn how this practical content can be a valuable toll in your boss lady toolbox, then you don't want to miss this powerful course!"

Bonnie Bakhtiari / Illume Retreat / B is For Bonnie Design

 



Up until now you feel like…


• Your work is one-of-a-kind and personally crafted with love and dedication, so you can’t contain your inner Stephanie Tanner (“How rude!”) when the copycats strike!


• Your oodles of creative sweethearts are PRICELESS, but you’re struggling to understand which of them (photos, blog posts or designs -- oh my!) can actually be protected.


• You daydream about organizing your client and content workflow with pretty checklists and peace of mind, but worry it’ll cost you thousands to create something that’ll protect your content.


• You deserve to WIN at this game of creative business, but you don’t have the legal tools & know-how you need to Pac-man the bad guys. Plus, lawyers are SO PRICEY!


• You absolutely love being creative (it’s what you were born to do!), but worrying about all the business blah-blah-blahs makes you want scream like a {goat}.


 

Truth?

You want a business that runs at optimum status, olympic gymnast-level awesomeness (medals and all, honey!), so you can enjoy what you love to do.

You know, a business where you’re so organized your client and content workflow are impressing the judges with how they deliver top-notch service to your clients while protecting your content? But you can’t help but squirm in your chair when you think of taking on copycats & thieves.

Yes, someone lifting your creative content off the internet like some shoplifting shopaholic can feel scary and overwhelming. But does that mean you should slink into the shadows and cry your eyes out?

Absolutely not. Because you’re a woman with vision and fierce mama-strength when it comes to protecting your creative babes.

Nope. You? You run your business the Winning Creative’s Way!

And you start RIGHT HERE.

You start by empowering yourself with the tools that will transform you into a creative with a full-proof protection plan. You don’t waste your time stumbling through nonsensical regulations, but instead find the course and guides that will not only protect your business, but will also make taking down the bad guys an EASY PROFITABLE GIG FOR YOU. You are the kind of winning creative that says, “Heck yeah, LET’S DO THIS!”

 
 

You'll know you're running your biz like a WINNER when you FINALLY...


- Know what content qualifies for protection and how to protect the rest, so you can send your precious darlings into the world knowing that if they get stolen, YOU GET PAID.


- Feel confident that your unique creative content is copycat resistant, and now you have the dastardly fools WORKING FOR YOU! Because if they steal, they’re ON THE HOOK FOR THE BILL.


- Master your client + content workflow like a WINNING CREATIVE, so you can impress the heck out of your clients, and make protecting your content an easy part of the process!


- Get so good that an awesome lawyer is excited to help you protect your work, and finally 1-UP your business like Princess Peach on steroids. CHING, CHING, CHING!


- Handle the biz side of your creative business with complete ease, knowing that there’s ABSOLUTELY NOTHING to be afraid of when it comes to legalese. ;)


Say hello to...

 

A course that trains you to go from amateur creative to WINNING CREATIVE.

A course that equips you with killer legal tools and a business workflow that leaves you CONFIDENT your art, your clients, AND your business are PROTECTED.

Your Instructor


Christina Scalera
Christina Scalera

Hello, hardworking ladies!

I’m Christina Scalera, founder of The Contract Shop and attorney dedicated to serving only creatives.

After graduating from a top 20 law school, I worked with countless business women just like you using my years of experience working at firms in Fortune 500 corporations, helping multi-billion dollar brands protect their logos and trademarks. I’m a small business warrior wrapped up in a Target romper that barely covers my butt (but hey, you only see my top on Skype anyway).



 

Don't want to wait another minute? Become a WINNING CREATIVE now!

 

Yes, legalese is BORING. I KNOW.

Okay, well, it’s not that boring for me because it’s totally my version of barre class--you know, torturous in a way that makes you feel oh-so-good? ;-) But I work at making the experience FUN and EMPOWERING, so that you can not only protect your creative babes, but also put them to work MAKING MONEY FOR YOU.


My course takes you by the hand and walks you down a glitter-filled small business roadmap toward registering your creative content. (GLITTER TOSS! YEAH!) You’ll have a direct link to me and all of my legal goodies, including an organized workflow that folds in the expense of protecting your creative honey pot into your client’s costs. BAM! Protecting your creative sweeties just became FREE. There has never been a course like this that holds your hand through protecting your business every step of the way!

 

Why start at SQUARE ONE when you have THE WINNING CREATIVE'S WAY by your side?

I’ll help you…



- Understand what content qualifies for protection.


- Make the content you already own immediately more valuable.


- Shut down copycats before they even pop up, or handle them painlessly when they do.


- Create a workflow so this protection + profit is seamless, and at ZERO COST to you.


- Know when to skip the lawyer, and get the legal tools you need + the know-how to DIY!

- Learn how to find an attorney SO on your side, that she’s excited to FIGHT FOR YOU!

- Avoid becoming the “dastardly thief” yourself and avoid accidental copyright infringement (Remember, I don’t want you to accidentally wind up on the other end of that $10k+ bill!)



In less than three months, you could have the know-how to protect your work + protect yourself from either being copied or copying someone else (unintentionally, it happens!)

 

GO FOR THE WIN by SIGNING UP for THE WINNING CREATIVE’S WAY COURSE, and you’ll receive:



• 10+ HOURS of CONTENT

videos and downloads that hold your hand and show you how to get this done, including audio transcripts so you can “READ” your course, in case you don’t want that boss of yours to know. ;-) ($1,250 VALUE)


• 2 PRE-RECORDED PRIVATE GROUP MEETINGS

with me, your BLFF, so you can have all your questions answered, and get back to being a creative genius! ($700 VALUE!)


• DOWNLOADABLE COURSE MP3s

girl, I have a podcast, I get it. Everything's better mobile and I have you covered


• DOWNLOADABLE WORKSHEETS & WORKBOOKS

that help you understand the material and customize it for your business. Because you’re as unique as your creative business!


• FULL-PROOF PROTECTION WORKBOOK

always know how to Pac-Man the bad guys and GET PAID. ($49)

• TIPS & WORKFLOW CHECKLISTS

my top-secret go-to for fighting copycats, so you can worry about color schemes, and not ACTUAL schemes. ($300+ VALUE)

• MONTHLY LIVE COACHING RECORDINGS

we’ve come together in a 60-minute webinar Q&A, so you have my lawyerly know-how at your fingertips to help you hop those hurdles!


• FULL-TIME, FOREVER ACCESS

you can log-in anytime to see the materials, so you can work on your own solopreneur schedule.


• ACCOUNTABILITY PARTNER & WEEKLY PROMPTS

because I'm a course junkie, and I know that having someone there to help you stick to your coursework will bring you the profits and protection you deserve!

 

+ BONUSES!!!



50% off HoneyBook Membership + 14 day trial

we'll walk through the client and content process with or without this, but it's the system I use to take care of my clients and automate my workflow. Plus, ya know, it's got a gorgeous interface ($100 Value!)


Cease and Desist Template & Guide for Use

this is not something you want to be messing around with- you are opening yourself up for a lawsuit if you don't know what you're doing and send these out willy-nilly; I'll show you what to use and when to send them so you're not opening the door for litigation ($400 VALUE!)


• The Legal Strategy Plan Workbook

to walk you above and beyond copyrights and into protecting your business for years to come ($79 value)


• Step-By-Step Client Management System

I've learned after years of trial and error, I'll walk you through how to pamper and delight your clients so you never have to advertise again (Priceless)


• Copyright and Licensing Provisions

to add to your current client contract, so your clients know what they can and cannot do with your work (no Instagram filters yo!) ($150 VALUE!)


• 50% Off Any Purchase in The Contract Shop

This is bigger than our biggest public discount, which is only available 8 days per year! ($150+ VALUE!)

 

You’re already feeling the power of the course, aren’t you? Ready to step into your incredible, new PROTECTED business?

 

GO FOR THE WIN

Don’t get sad. Get Paid.

(A $3,851 VALUE!)


30 DAY NO-HASSLE MONEY BACK GUARANTEE

"Someone stole my work and I panicked. I rode a wild wave of emotions wanting justice (vengeance) while I tried to cool down. I immediately contacted Christina, who was quick to ease my fears. She was level-headed and extremely knowledgeable on the subject. She took the time to patiently teach me about the law, she heard my side of the story, understood my desires, and then gracefully executed the plan she established for me.

You want Christina on your team. From personally constructing my contracts with me, to delivering the best emails to my inbox, to holding my hand when crisis struck my business, I am forever grateful for Christina and her talent/knowledge/professionalism/heart. She cares. She goes so far above and beyond. She is the most valuable asset."

Kirstie Jones / KMP Learn / Photographer

"Christina's guidance on copyrights has given me a peace of mind that I can't put a price tag on! Never again will I have to worry about seeing reproductions of my work pop up on social media without a legal way to take action. Through easy to understand, actionable guidance and practical takeaways, Christina demystifies copyrights and makes this once-overwhelming topic something that can work for your business. If you want the peace of mind knowing that your work can't be copied without your consent, and if you're ready to learn how this practical content can be a valuable toll in your boss lady toolbox, then you don't want to miss this powerful course!"

Bonnie Bakhtiari / Illume Retreat / B is For Bonnie Design

"Christina is wonderful to work with and learn from. I'm a creative and visual minded person, and she explains confusing legal aspects of business so that I can understand them. She is very informative and greatly cares my business and success - working with her is always a pleasure. Thank you, Christina!

Laura Barnes / Photographer / Tuesdays Together Leader

"...I have a deep sense of safety knowing that I've got all my bases covered... If you're serious about your business, this is definitely the investment you need to make!"

Laura Anne Watson / Photographer

 

This empowering live course starts immediately upon purchase. You're mere seconds away from being an amateur creative to becoming a WINNING, 6-FIGURE CREATIVE.

 

"Working with Christina was the best thing I could have done for my business this year. She was professional, informative and easy to work with every step of the way while making... legal terms so easy to understand. I feel more confident than ever... and was thrilled that she understood and spoke the language of a a creative business! Quick to respond and answer all my questions, hands down Christina is worth working with and investing in!"

Andrea Pesce / Photographer

Frequently Asked Questions


When does the course start and finish?
The course starts on August 8th and new modules are released every other week until October 3rd. After the course finishes, you will have full-time, forever access to it so you can go back and reference it whenever you want. Or, if you're life gets busy, you can always come back and take the course at your own pace.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Can’t I protect my work on my own?
Yes! You can, but you’ll miss out on one of the biggest takeaways of the course involving protection- the legal strategy we lawyers use- which you would almost certainly not pick up on your own without at least a few years of legal experience under your belt! (
Do you have to be a photographer to take this course?
Definitely not- this material is applicable to calligraphers, graphic designers, web designers, copywriters, brand consultants and anyone who sells digital products or art that can be easily stolen via screenshot or download.
I’m kind of a course junkie, do I really need another course?
As a course junkie myself, I’ve purchased a lot of courses I still have yet to get to! My philosophy on educating creatives is to hold your hand, which is why I offer an accountability partners, monthly live calls and we’ll be emailing you to see how we can best support you if we see you haven’t logged in for 14+ days during the course. The accountability this course provides is unparalleled, and it ensures you get your money’s worth out of the content. My goal is not to sell you a course- my goal is to help you protect and profit from your work!
Does my access to the course expire?
Never! While the monthly webinars and other related materials are only presented live once per year, you can go back and access all materials 24/7 for the lifetime of the course.
I’m just starting out. Do I need this course?
Yes, you are in the perfect place. Prevention is the best medicine! Learning this information early is the best way to make sure your property is always protected and you are always making money off your photos.
My friend’s dad’s brother’s sister is an attorney and she told me everything I already need to know. Why should I take this course?
You wouldn’t go to a cardiologist if you broke your ankle. You wouldn’t hire a fashion photographer to shoot your birth. Just like doctors and photographers, not all attorneys are created as equals. In fact, most attorneys are not intellectual property attorneys because intellectual property law is really, really difficult. I’ve worked to protect both high-end brands valued at $13+ billion dollars, and high end photographers who regularly charge over 2 grand for a 90 minute portrait session. These are the strategies I’ve used working 1:1 with these clients to protect their interests and make sure they get paid for their work!
Why should I focus on protecting my work when I could spend that money on instagram/ my blog/ newsletter subscribers/ etc.?
It’s true- there’s a lot of noise out there with everyone telling you that you need this or that thing and poof- you’ll have six figure months. However, without your core product- without your photos- there is no instagram, no newsletter, no blog and no business.
I don't live in the US, does this course still apply to me?
If you want the protections that US Copyright law affords (attorney's fees, $750+ when your work is copied), then YES, this course does apply to you even though you don't live here or you're not a citizen.
When do we get our bonuses?
The bonuses are released in connection with the course module they support or earlier.
 

Get started now!



"Someone stole my work and I panicked. I rode a wild wave of emotions wanting justice (vengeance) while I tried to cool down. I immediately contacted Christina, who was quick to ease my fears. She was level-headed and extremely knowledgeable on the subject. She took the time to patiently teach me about the law, she heard my side of the story, understood my desires, and then gracefully executed the plan she established for me.

You want Christina on your team. From personally constructing my contracts with me, to delivering the best emails to my inbox, to holding my hand when crisis struck my business, I am forever grateful for Christina and her talent/knowledge/professionalism/heart. She cares. She goes so far above and beyond. She is the most valuable asset."

Kirstie Jones / KMP Learn / Photographer